Manpasand Beverages And Parle Products To Jointly Distribute Their Brands In Western Markets
Manpasand Beverages and Parle Products will jointly distribute their respective brands in western markets, starting with Gujarat. As a part of this strategic tie-up, the Beverage major has introduced a new brand for Mango Sip, “Mango Sip Gold,” which will be available along with the world’s largest selling biscuit brand, “Parle G.”
Under the umbrella of 'super value offer,' Parle G biscuit packs, Parle’s Wafers & Full toss will be offered along with Mango Sip Gold’s various SKUs.
Mr Dhirendra Singh, Chairman and Managing Director of Manpasand Beverages Limited said, “Our core strength has been our strong distribution networks in the rural and semi-urban markets of India. To deepen this, we formed an alliance with Parle Products as they have a strong distribution network across the country and also have a diversified product portfolio that caters to all types of consumers. Through this partnership, Manpasand Beverage will have access to 45 lakh outlets pan-India for our flagship brand “Mango Sip. “The first phase of the partnership has just completed in the eastern region of India where up to 1 lakh outlets of Parle Products have been roped in by Manpasand Beverages. The response has been tremendous and has encouraged us to take up the phase two of this project in western markets of India. " “As both, the companies are known for their dominance in small and value packs, this tie-up will create a formidable synergy in the food and beverages segment of India. It will also help us in achieving our goal of providing quality and nutritional products to the masses,” added Mr Singh. Last year, Manpasand Beverages tied-up with Parle products to jointly distribute their brands and achieve a significant market share in snacks & biscuits and the beverage industry. Through this partnership, the Company targets to expand distribution by two-folds by next fiscal year.